Often times our clients will come to us with the question, “How can we get the word out?” And our answer is ”What’s the word?” In order to reach your target you must know exactly who your target is and how you can solve a specific problem for them. What is your Unique Selling Proposition? Listen to this informative audio from San Francisco School of Copywriting to learn more.
Category Archives: Branding and Marketing
What is your USP?
Filed under Branding and Marketing, Resources
Full Circle with HRG
Gosh, sorry for being MIA all Summer. Things were really heating up at ARTdeezine HQ this Summer and now that the kids are back in school and things seem to be back to routine I am able to organize my thoughts and reflect…
HRG’s New Storefront Mockup with HRG Founder Sammy Hastings. Storefront scheduled to open this Fall in the Sunset.
Things have really come full circle for ARTdeezine. Where do I begin; prior to Summer ARTdeezine took on a new (ongoing) project managing the Marketing Department for one of our major clients, Hastings Realty Group (HRG). HRG is growing, and growing fast, and we are excited to be a part of such an innovative, young community-minded team.
Sammy Hastings is the founding broker at HRG and he is full of amazing ideas, which is what makes working with him so much fun. He is not your typical real estate broker, he is doing things out of the box. He is investing in his community in innovative ways because he is so passionate about his community and knows that real estate is an avenue that can be used to bring value and substance what he is so passionate about. I have noticed in the short time I have worked closely with him all these ideas we are brainstorming are quickly followed by action, and action is what makes Mr. Hastings so amazing in my book. What starts as a conversation, leads to brainstorming and next thing you know those ideas are reality.
It was only a couple of months ago that Sammy mentioned he was thinking about opening a second location for HRG, the space that can be used as a hub, a presence for the community work we are involved in… And now I have the great pleasure of working on designing a storefront which will be opening this Fall in San Francisco’s Sunset District on Irving at 12th Street. The image above is a mock-up I created for the look of the exterior storefront. The storefront interior is currently being renovated. I cant wait to see what HRG’s partner co. Renovation and Design (R&D) will come up with!
Renovation and Design Project Burlingame, CA
Another great idea that for the most part isn’t being done by any other real estate company around. HRG has partnered with Renovation and Design (R&D) to bring top value to homes all over the Bay Area. Ordinary homes are being miraculously transformed into extraordinary, smart, spacious double and triple occupancy dwellings bringing modern-day comfort to homes in style while highlighting a homes character and maximizing the space to its fullest potential. In a city where space is scarce and more expensive per square foot this is an extremely valuable art. Sandeep Sood, R&D founder says “It’s not how much you spend; its how you spend that makes all the difference.” Sandeep is known for simple, yet elegant design style and is able to do amazing transformations on a budget. He uses the ancient Indian science of Vāstu which is the source of Feng Shui, to organize space by creating harmony between the elements. And the results are absolutely breathtaking every time. Since I am creating the marketing collateral for all these homes when they go on the market this sure does make my job easier and so much fun. And to top it all off I get to attend wine and cheese open house events and check out the amazing work of R&D!
Bay Area Drop In hosts from left: Maria Fang, Sandeep Sood, Sammy Hastings, Angelica Santamaria
You can check out the amazing work of R&D too by tuning into Bay Area Drop In, a new TV show sponsored in part by HRG and hosted by Sammy Hastings, Sandeep Sood (design segment), Angelica Santamaria, and Maria Fang. Bay Area Drop In is a TV show that explores Real Estate, Lifestyle, and Design in the Bay Area. Each week the show visits a new Bay Area neighborhood. It airs on Saturday nights at 6:30 on Channel 26 (cable channel 8) and is shown again on Sunday nights at 7pm. The show is super informative and cute, you should check it out. The graphics are all done by yours truly! This TV show is a perfect example of what I mean when I say Sammy Hastings is all ACTION. The idea for the show literally started as a conversation topic at his kitchen table, and just a few months later the show is on the air. Absolutely amazing!!!
So it really feels like things have come full circle for ARTdeezine. Why, you ask? Well, I just realized that our very first blog post ever was over two years ago and it was highlighting the “New” HRG logo we created. We have come a long way with HRG and we hope to have a long and lasting working relationship for years to come!
Check out what ARTdeezine has been working on for HRG lately:
We just designed and launched HRG’s new website
Check out Bay Area Drop In’s Recent Episodes and Website
HRG’s Summer/Fall Newsletter
The Hot Seat-Featuring: Kiki’s Raw
Welcome to another Hot Seat Interview. The Hot Seat is our community spotlight! Are you a creative type? Want us to feature you? We’d love to learn about your creative business or hobby. Click here to get started!
We recently had the pleasure of working on logo design and branding as well as packaging for new food business Kiki’s Raw. Kiki’s Raw is Raw, Vegan, Gluten-Free, yummy food products handcrafted in San Francisco. You can now find Kiki’s Raw in the cold case at Rainbow Grocery, San Francisco. Kiki wanted her brand to communicate simple earthy elegance. Heres what we came up with…
Kiki's Raw Logo Design by ARTdeezine
In February Kiki rolled out her first 3 products: Almond Sun-Dried Tomato Pate′, Smoky Chipotle Chili, and Not Yo Cheez Sauce. She has a whole line of new products she is currently working on that will also soon be available. And let me tell you, the perks of working closely with a client who is creating and testing recipes DAILY is awesome…especially when everything she creates is extremely healthy! I am learning so much about Raw, Vegan, Gluten-Free food everyday thanks to Kiki. I wanted to share a little taste of what I’ve been learning so I sat down with Kiki to chat about this new culinary journey she is embarking on…
Introducing Kiki of Kiki’s Raw
1. Tell us about yourself / background:
I have a few years of prepping in a kitchen as a young lass under my belt as well as a lifetime of hosting fabulous and nourishing backyard barbeques to formal dinners. As a licensed massage therapist/yoga practitioner for almost 3 decades, I have developed close ties to communities focused on health, wellness and nutrition. Combining the two talents has led me to create this business.
2. In a nutshell, tell us about your business, art or craft:
The target of Kiki’s Raw is to allow people ready access to fresh, raw/vegan, gluten-free food that’s fantastically delicious and ready to eat. What if we could celebrate and nourish our bodies and minds through clean, sustainable, simple, cruelty-free, raw/vegan, gluten-free food? We can when we share the abundance, aliveness and just plain deliciousness that raw food gifts us.
3. How long have you been in business or doing this?
We officially started February 6, 2012 with our first delivery to Rainbow Grocery in San Francisco!
4. Tell us a little about your process?
Kiki’s Raw Food uses exquisite ingredients that are organic and locally sourced, if possible, to produce food that is so elegant it doesn’t taste like it’s “good for you.” Our food is handcrafted in small batches with impeccable care. We soak all seeds and nuts so the enzyme inhibitors are removed and the seeds are awakened and bursting with energy. Flavors and textures are patiently developed through soaking, marinating and dehydrating and are never cooked or heated above 108 degrees F. In so doing, the food’s enzymes are maintained. This allows an ease of digestion and a greater assimilation of nutrients. In other words, your body has to work less to get more vitality.
5. Is it true that most of your products are Probiotic? There seems to be a growing interest in Probiotics, can you give those of us who are curious a brief explanation?
Yes it is true! Probiotics are bacteria that are usually found in fermented foods such as sauerkraut, yogurt, kombucha and kefir. They are the “good” bacteria that are beneficial to colon health, nutrient absorption and digestion, and they boost the immune system.
6. What or who inspires your work?
My inspiration comes from all the people who contributed time…tasting my recipes, giving me valuable feedback and cheering me on before I launched. Kids inspire me…I love to see them enjoy real, live food!
7. What do you love most about your work/art?
The most gratifying thing about Kiki’s Raw is the possibility of change in peoples’ lives. Even a small change in your eating habits to a more plant-based diet can bring noticeable health benefits immediately…weight loss, shinier hair, clearer skin, more energy and a glow from within!
8. What tool(s) can you not live without?
Ah, the tools I cannot live without are my super-sharp chef’s knife, high-speed blender and silicone spatula!
9. What is your biggest challenge?
The biggest challenge we have right now is gaining more shelf space. We have many more products to roll out so are currently looking to expand to more stores, farmer’s markets and festivals. Oh, and always being two steps ahead of myself!!
10. Is there a question you wish we would ask?
What’s next?
What next Kiki? What I love about Kiki is that she is passionate about food and she is a risk taker who is ready to make a move! She is always experimenting and loves sharing her findings and therefore is an amazing teacher, coach, consultant… What’s next? You can check out Kiki’s upcoming workshop and get hands on experience with creating your own Raw, Vegan, GF recipes customized to your tastes. She will be conducting ongoing workshops so stay posted as we follow Kiki on her Culinary Journey!
Kiki's Raw products now available in the cold case at Rainbow Grocery, SF
KIKI’S UPCOMING WORKSHOP:
SPRING INTO NATURAL HEALTH: A hands-on workshop with Kiki!Sunday March 18th, 3-6pm
Would you like to…have more energy, lose weight, detox your body and prevent disease? Then this 3 hour intro class may be what you’ve been looking for. This is a hands on class where you will learn to prepare super easy and delicious raw/vegan/gluten-free nut milks, various pates, zucchini alFREEdo, and chocolate pudding! We will feast on what we create and if we are lucky enough to have leftovers you may go home with something too!
Well-being through the power of food!
For more information and location contact Kiki: kiki@kikisraw.com
Logo Design
We live to design logos! We are in the process of launching an updated portfolio. In the meantime we figured it would be fun to share tidbits as we organize things, so here’s a peak at some of our favorite logo projects…
Filed under Art and Design, Branding and Marketing, News and Events
