2-step process
The Root SystemTHE ULTIMATE WORK-LIFE BALANCE FAST-ACTION PLAN
A total branding and marketing system with laser-focused planning and expert execution. Project include the complete system: interview and brainstorming session, branding, website, and complete seasonal, repeatable marketing system… simplified.
STEP
PLANT + PRUNE™
BRANDING + MARKETING MASTER PLAN
FIND YOUR FLOW with a plan that has you so in-tune with your audience you can kiss SELLING GOODBYE! This is the plan that gets you off the hamster wheel and on a journey to be enjoyed. Are you running a business or is your business running you? First, we’ll identify your business AND life goals and determine strengths and weaknesses in your business and industry. Whether you’re just starting with an idea or you’re in need of a BRAND TRANSFORMATION, we’ll identify what makes your business or idea different and work with you to build a rock-solid brand foundation and marketing plan you can start implementing right away. PLANT + PRUNE is your first step to time and money freedom in your business and life.
STEP
HARVEST™
LASER-FOCUSED BRAND INTENSIVE
Now that you have a solid plan its time to execute it. After our PLANT + PRUNE process reveals what makes you different, we build a brand that gets you noticed, remembered, loved, and shared. HARVEST executes your entire brand, from developing the strategy & message through designing and building the website, logo, business cards, and marketing collateral. Let’s get the job done right and let’s get it done right away so you can do what you do best; serve your customers. We’ll put your new marketing strategy right to work. Your brand and messaging will be clear and cohesive and your brand’s story, engaging, effective, and memorable. Most importantly, we’ll help you build an online marketing and business system that generates cash flow right out of the gate.
STEP ONE of THE ROOT SYSTEM™
PLANT + PRUNE
GROW YOUR BUSINESS WITH A TOTAL BRANDING + MARKETING ACTION PLAN YOU CAN START IMPLEMENTING RIGHT AWAY
When your messaging and offer is clear, you'll be amazed at how simple growing your business becomes.
In step one, we meet you where you're at. Whether you're still in the idea stage and ready to make your idea a successful reality or you're already in business but struggle with growth and are ready to take it to the next level. We'll take a deep dive into your business and life goals to uncover your truly unique secret sauce. We'll pinpoint your customer's values and deepest desires and get crystal clear with your messaging and help you craft an irresistible offer for your ideal customer.
IN-PERSON, VIRTUAL, OR PHONE
INTERVIEW AND STRATEGY SESSION
PROJECT INCLUDES:
The interview and brainstorming session and a written brief that identifies your business and brand opportunities and a plan to move forward
✦ Interview and 2-hour strategy session
✦ Your brand's positioning and messaging
✦ Brand concept mood board
✦ Lead generation marketing plan
✦ Offer and sales funnel strategy
✦ Written creative brief and plan to move forward
Curious if the ROOT SYSTEM is right for you?
Schedule a 30-Minute Complimentary Mini Strategy Session
“I was struggling to get clients. But I didn’t need to do it on my own. With DeeDee’s help, I was able to get my business off the ground, saving time and money because I am now earning more way more quickly.”
-Erin Archaya, Birth Evolved
STEP TWO of THE ROOT SYSTEM™
HARVEST
DISCOVER TRUE BUSINESS FLOW WITH A TOTAL BRANDING + MARKETING SYSTEM THAT SELLS ITSELF IN ONE WEEK OF FOCUSED EXECUTION
We've flipped the design process on its head
When you book a HARVEST package you are booking your LAUNCH DATE. In order to implement your plan precisely when you need it, we have flipped the typical design process on its head. No more guessing when your business will start generating cash flow. This is your Action Plan EXECUTED. HARVEST executes your entire brand, from developing the strategy & messaging through designing and building the website, logo, business cards, and marketing collateral and system. Let’s get the job done right and let’s get it done right away so you can do what you do best, serve your customers.
PROJECT INCLUDES:
✦ Your brand's positioning and messaging
✦ Logo + complete brand identity system
✦ Business cards, letterhead, marketing materials
✦ Responsive website that works on every device
✦ Written copy for website and marketing
✦ Evergreen lead generation marketing system
All designed, built and launched by the end brand intensive.
RECENT PROJECTS
Click below for case studies and testimonials
Tails + Tales
“I needed a coach, a critic, a webmaster, a story-teller, an extraordinary designer, a savvy businesswoman, and a kind cheer-leader to ...
REVITY business management
“DeeDee is a true artist who takes the time to really produce quality work. She has a process different than any other graphic desi...
Birth Evolved
“I knew right away when DeeDee started asking questions that she could solve my problems. Her questions led to clarity. I had been stru...
Curious if the ROOT SYSTEM™ is right for you?
The deeper the roots, the greater the fruits.