Build your brand from scratch with our BRAND BLUEPRINT

Think of your brand blueprint as a one-page brand plan you can refer back to as you are building your business and brand. Download our PDF and start filling in the blanks. If you come to a question you are unsure of the answer just leave it blank and keep going. This will help you figure out your baseline and serves as a starting point. The blank areas represent things you need to work on or that may not be relevant or applicable to your particular business but as you get more and more clear about your business and who you serve continue to fill in the blanks . When you discover an answer refer back to this sheet and fill it in. As you go through some of our other articles and resources you’ll be working out many of these questions in more detail. Use this sheet as a broad outline of your brand story. Keep your blueprint handy so that when you are working on your business you can easily refer back to it.

Download our fill-in-the-blank BRAND BLUEPRINT WORKSHEET designed to help you articulate your brand’s core values and most important details.