Stories evoke emotion and motivate us to take action.
Stories are central to the human experience. Stories entertain us, teach us, motivate us… Stories evoke emotion. Using story to connect to your dream customer or client eliminates the need to “sell”. When people feel understood by your company, they feel connected to your brand and are motivated to take action. Use story to make your brand relatable.
Your brand voice is part of what makes up your brand personality. And it’s in all your communication from the emails you write, to the copy on your website and marketing collateral to captions in your social posts. It’s important that your brand is consistent and cohesive. You want your voice to complement the visual aspects of your brand and work well to communicate your overall brand story.
Compelling stories start with clarity and intention
Your brand is like a person with a personality. So when conversing with your audience it’s important to have clarity and intention about who you are, what you teach, and how you want your audience to feel when they encounter your brand.
Craft your BRAND STORY with our simple fill-in-the-blank worksheet today!
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