ARTdeezine

Branding + Marketing │ Strategy + Design

Plant your Brand Roots with Clarity and Intention

What is the PLANT + PRUNE Tool Shed?

The PLANT + PRUNE Tool Shed is a collection of tools we use to develop brands for our clients in the PLANT + PRUNE stage of the ROOT SYSTEM, The ROOT SYSTEM is our 2-STEP PROCESS BRANDING + MARKETING system. The PLANT + PRUNE stage of the system is the BRAND STRATEGY stage all about planting the seeds of your brand in nutrient-rich soil. We share these tools with you to help you develop your brand before ever spending a dime on DESIGN + TECH. STEP 2 of the ROOT SYSTEM is the EXECUTION Stage. For now, focus on the PLANT + PRUNE Stage using the tools in the TOOL SHED.

Invest the time now to get rooted and develop your brand with clarity and intention so your marketing efforts flow like the natural seasons of time.

We have seen countless business owners skip STEP ONE in the BRANDING PROCESS and end up spinning their wheels wondering why all their marketing efforts fall flat.

Start to see the seeds you plant BLOOM…

We can’t wait to see your brand grow. Whether you execute the plan or trust us with the job the seeds must be planted during the PLANT + PRUNE stage of the branding process. Cheers to you taking the first step toward your brand’s HARVEST either way!

Your Step By Step Plan

STEP 1-3: ESTABLISH YOUR BRAND BASELINE

Build your brand from scratch with our BRAND BLUEPRINT worksheet

Build your brand from scratch with our BRAND BLUEPRINT worksheet

Build your brand from scratch with our BRAND BLUEPRINTThink of your brand blueprint as a one-page brand plan you can refer back to as you are building your business and brand. Download our PDF and start filling in the blanks. If you come to a question you are unsure...

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The first three steps will help you establish a brand baseline and help you see what areas you need to focus on. Start by taking our BRAND QUIZ to figure out what your brand baseline is. From there move on to step 2, the BRAND BLUEPRINT.

In step 2 you’ll quickly see what areas you need to focus on. Don’t worry if you don’t have all the answers or any of the answers for that matter. As you move through the tools you’ll discover things you hadn’t considered and you can fill in the blanks on the BRAND BLUEPRINT as answers are revealed.

Trust the process and move on to step 3, all about manifesting your DREAM CLIENT. This step is crucial and is also part of the process of establishing your brand baseline. Again, you won’t have all the answers, you may have very few or none of the answers, that’s ok. Keep going and come back to this worksheet when answers start to be revealed. As time goes on you’ll start to see similarities and things your clients or customers have in common. Keep track of those similarities using these tools. If you don’t yet have clients, you’ll begin to figure out who needs what you have to offer. Keep notes and keep track of your findings using the tools in this section.

STEP 4-6 PLANT YOUR BRAND SEEDS

Connect with Your Dream Client Through the Magic of Story

Connect with Your Dream Client Through the Magic of Story

Stories evoke emotion and motivate us to take action. Stories are central to the human experience. Stories entertain us, teach us, motivate us... Stories evoke emotion.  Using story to connect to your dream customer or client eliminates the need to "sell". When people...

Create a mood board for your business in 6 simple steps

Create a mood board for your business in 6 simple steps

Use Our Free Mood Board Template and Follow Our 6-step Process to Create a Mood Board for Your Brand  ''Creating a mood board for your business is like creating a vision board for your life. It can help you visualize your intention and inspire you to move to the next...

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If you don’t have a name for your business use our NAMING WORKSHEET in step 4 to help you brainstorm ideas and nail down a name for your business or project. Skip this step if you already have a name. But note this is a handy tool you can come back to every time you have a program, project or new business. to name.

Step 5 is all about choosing FONTS + COLOR for your brand. This is where is starts to get really fun. In step 5 you’ll download our FONTS + COLOR workbook and dive into color psychology and begin to make decisions about what direction your brand personality will take. Step 6 is where the fonts and colors you chose in step 5 start to come together. You may choose to create a MOOD BOARD then FONTS + COLORS, What came first the chicken or the egg? It’s up to you. Whats great about our MOOD BOARD template is that as you are establishing your brand you can always come back to it and switch out photos and adjust colors until you feel you’ve nailed it. This is a process and the results will evolve.

 

STEP 7-9 BLOOM YOUR BRAND

Craft a Simple Yet Highly Effective 10-Second Elevator Pitch

Craft a Simple Yet Highly Effective 10-Second Elevator Pitch

FEEL THE MAGIC OF THE 10-SECOND ELEVATOR PITCH NEXT TIME SOMEONE ASKS YOU WHAT YOU DO Someone asks you what you do. Have the perfect answer in your back pocket at all times. This simple exercise will walk you through our simple 5-STEP PROCESS for crafting a simple yet...

Create a Seasonal Marketing Plan for Your Business

Create a Seasonal Marketing Plan for Your Business

MAKE THIS THE YEAR YOU CREATE A SOLID (SIMPLE) MARKETING PLAN YOU CAN ACTUALLY STICK WITH. When it comes to our business and marketing, the key is consistency. Once you have a solid brand foundation and your website effectively reflects your brand, the next step is to...

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Steps 7-9 is all about BLOOMING your brand. Your BRAND STORY will guide you through all your marketing copy moving forward so take the time to really get to know your DREAM CLIENT. When you truly know your DREAM CLIENT you are able to easily craft an irresistible offer you are confident about. The 10-SECOND ELEVATOR PITCH should take you 10 seconds to complete if you’ve done all your homework up until this point. And finally, your website checklist. When you get to this point you are ready to tackle DESIGN + TECH. With everything you’ve learned and solidified regarding your brand’s personality, you should be ready to EXECUTE a PLAN. If you need help with the execution we are always here to help. Please get in touch if you need any help or have any questions. Once again, we look forward to seeing where this business journey leads you!

 

The deeper the roots, the greater the fruits.